Marketing Communications Research Guide

Business management publication; offers insight into the profession of marketing. Presents articles on the many aspects of marketing including global, service, law and profiles.

Published quarterly, the Journal of Database Marketing tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.

Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions.